Market Deals is a location aware consumer application that allows consumers to find product promotions offered by their local retail stores within a range configurable by the user. Users can create wish list of items that they wish to purchase in the future and the system alerts them when their buy criteria is met by one of the local stores. Users can also personalize product categories that they wish to see and also send/forward deals that they like to their friends & family and to their Face book account. A rich product search feature enables users to find promotions on products that they want to see.